Farah Alli
Real Estate Broker
Story Residential

- Mobile:
- 201-994-9244
- Email Me
My Areas of Focus
Real estate has always been more than a career for me—it's part of who I am. As a third-generation real estate professional with more than 20 years of experience, I've dedicated my career to helping people make confident, informed decisions during some of life's most important transitions. Whether you're buying your first home, selling a luxury property, investing, or navigating a major life change, my goal is to provide thoughtful guidance, honest advice, and a personalized strategy that aligns with your goals.
As a founding member of Story Residential, I take pride in being part of a team built on delivering exceptional service and results. Together, we've helped clients throughout Hudson, Bergen, and Monmouth Counties achieve outstanding outcomes while earning recognition as one of New Jersey's top-performing real estate teams.
I also serve as a Certified Divorce Real Estate Expert (CDRE), providing specialized guidance to individuals and families navigating the complexities of selling or dividing real estate during divorce. These situations require more than market expertise—they require empathy, clear communication, and the ability to find practical solutions during emotionally challenging times.
Throughout my career, I've built a trusted network of agents, builders, contractors, interior designers, and industry professionals that allows me to connect clients with the right resources, whether they're buying locally, relocating across the country, or preparing a home for sale. Before co-founding Story Residential, I served as Sales Manager for Hudson River Properties, mentoring agents while personally managing more than $20 million in annual transaction volume.
My clients know me for being direct, transparent, responsive, and calm under pressure. I believe every client deserves a strategy tailored to their unique needs—not a one-size-fits-all approach. For buyers, that means finding the right property at the right time. For sellers, it means combining strategic pricing, compelling marketing, skilled negotiation, and thoughtful presentation to maximize value.
Above all, I believe real estate is about people. Building lasting relationships, earning trust, and helping my clients achieve their goals is the most rewarding part of what I do, and I consider it a privilege to be part of every journey.
